HOK Architects were recently chosen to design Atlanta’s newPorscheNorth America headquarters, which will feature a sweeping kinetic facade and an immense green roof. The movement-filled building reflects the Porsche brand while incorporating innovative green landscape architecture, and it is designed to achieveLEED Silver Certification.
By integrating the track into the building's lower levels and weaving in subtle motorsport-related cues, HOK's design immerses employees, dealers and customers in the Porsche experience.
The luxury German vehicle’s headquarterswill cost Porsche $100 million and will occupy a 130 acre mixed-use area near the airport. The 200,000 square foot complex will include a technical service and training center, a road handling track, a customer and driver experience center, and offices. The impressive complex will wrap around an interior courtyard, which will create a space for employees and customers to interact. Cafes, team rooms, and meeting spaces will also flank the natural light-filled courtyard area. The floors surrounding the courtyard will be lined with floor-to-ceiling windows that open up the interior spaces and blend them with the extrior. The building will be also enveloped in an energy conserving shell that will protect it from solar gain. Natural ventilation will help the large campus maintain cool air circulation efficiently. Therichly planted green grass roofshields the interior from the hot Atlanta sun while filtering rainwater. HOK’s state of the art green campus is the proper home for Porsche’s North American presence, incorporating energy efficiency and green design with open, cooperative work spaces for employees and customers to enjoy.