Friday, 4 May 2012

Lasercut Seaweed for Rolling Sushi

"developed by international ad agency I&S BBDO for the umino seaweed shop, 'design nori' is a series of intricately laser-cut seaweed for rolling sushi. each sheet of five designs-- 'sakura' ('cherry blossoms'), 'mizutama' ('water drops'), 'asanoha' ('hemp'), 'kikkou' ('turtle shell'), and 'kumikkou' ('tortoise shell')-- is based on an element of japanese history or symbology, meant to bring beauty, good fortune, growth, happiness, and longevity.
because of the precision required in the cutting process, the seaweed itself is a thicker variety from the sanriku region of miyagi. umino plans to use the leftover clippings to sell as furikake topping or recompile into other sheets.the project was commissioned to respark the sale of nori following the tsunami in japan of 2011, at a time when umino director hiroyuki umino notes that japanese are eating less seaweed than in the past.
'design nori' s on exhibition through may 27th, 2012, at 'katagami style' of 19th century japanese stencil artwork, at the mitsubishi ichigokan museum in tokyo. the pieces themselves are available for sale only through the retail locationin ibaraki prefacture and at the exhibition, currently for the price of 840 yen (approx. 10 USD) each. in the future, umino hopes to produce the nori on a larger scale and at lower cost."
Design Nori

closer view, 'kumikkou' ('tortoise shell')

one-off special seaweed designs, on exhibition at the 'katagmi style' show in tokyo
image courtesy

Design Nori Sakura
Design Nori Mizutama
Design Nori Asanoha
Design Nori Kikkou
Design Nori Kumikkou
Design Nori

via: The Inspiration Room , designboom

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